Advertising, promotion, and supplemental aspects of integrated marketing communications

Bibliographic Details
Main Author:	Shimp, Terence A. (Author)
Format:	Book
Language:	English
Published:	Fort Worth, Texas The Dryden Press ©1997.
Edition:	Fourth edition.
Series:	The Dryden Press series in marketing
Subjects:	Communication in marketing. Sales promotion. Advertising. Direct marketing.