Essentials of marketing a marketing strategy planning approach

Essentials of marketing a marketing strategy planning approach

Bibliographic Details
Main Authors: Perreault, William D. Ph.D (Author), Cannon, Joseph P. Ph. D. (Author), McCarthy, E. Jerome Ph.D (Author)
Format: Book
Language:English
Published: New York McGraw-Hill Education 2015.
Edition:14th Edition.
Subjects:
Marketing.