How to write a successful marketing plan a disciplined and comprehensive approach

How to write a successful marketing plan a disciplined and comprehensive approach

Bibliographic Details
Main Author: Hiebing, Roman G.
Corporate Author: NetLibrary, Inc
Other Authors: Cooper, Scott W.
Format: Book
Language:English
Published: Lincolnwood, Ill. NTC Business Books c1997.
Edition:2nd ed.
Subjects:
Business planning > Handbooks, manuals, etc.
Marketing > Management > Handbooks, manuals, etc.
Electronic books.