Promotional strategy managing the marketing communications process

Bibliographic Details
Main Author:	Engel, James F.
Other Authors:	Warshaw, Martin R., Kinnear, Thomas C. 1943-
Format:	Book
Language:	English
Published:	Burr Ridge, Ill. Irwin c1991.
Edition:	7th ed.
Series:	The Irwin series in marketing
Subjects:	Marketing. Advertising. Marketing > Management.