Multi-platform advertising strategies in the global marketplace

Multi-platform advertising strategies in the global marketplace

"This book is on the latest multi-platform advertising strategies in the global marketplace. It is accessible to advertising, marketing communications, and marketing practitioners to better understand this emerging phenomenon. This book is also useful for researchers who are interested in study...

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Bibliographic Details
Other Authors: Yang, Kenneth C. C. (Editor)
Format: Book
Language:English
Published: Hershey, PA IGI Global c2018.
Subjects:
Advertising.
Target marketing.
Marketing > Social aspects.
Social media.