Brand identity essentials, revised and expanded 100 principles for building brands

Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involve...

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Bibliographic Details

Main Authors:	Budelmann, Kevin (Author), Kim, Yang (Author)
Format:	Electronic Resource
Language:	English
Published:	Minneapolis Rockport Publishers 2019
Edition:	Revised and expanded.
Subjects:	Logos (Symbols) > Design. Industrial design coordination.
Online Access:	Full text access requires UP Webmail login