Taking CSR to heart relationship between CSR and Filipino consumers' purchase behavior
Corporate social responsibility (CSR) refers to the activities, programs and projects implemented by the companies that aim to contribute to development. With the growing popularity of CS among corporations in the country, there is a need to validate whether SR affects the purchase behavior of Filip...
| Published in: | Compendium of Human Ecology Researches in the Philippines (2003 - 2013), 39 |
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| Format: | Article |
| Language: | English |
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2003
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| Subjects: |