The Jolli jeep- food trailer phenomenon in Makati

This research examines the phenomenon of the transformed Jolli-jeeps or food trailers located in Makati City. The study aimed at characterizing the food trailer business and ascertaining emanating cultural nuances. The sample consisted of food trailers registered with the City government. The busine...

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Bibliographic Details
Published in:Journal of Philippine Association for Home Economics in State Colleges and Universities, Inc. [See also] The Journal of the Philippine Association for Technology in Home Economics in State Colleges and Universities, Inc. Vol. 8, no. 1 (Apr. 2007), 29-43
Format: Article
Published: 2007
Subjects: