Showing 1 - 2 results of 2 for search 'Kapferer, Jean-Noel', query time: 0.01s Refine Results
  1. 1

    The new strategic brand management creating and sustaining brand equity long term by Kapferer, Jean-Noel

    Published 2008
    Book

    The new strategic brand management creating and sustaining brand equity long term
  2. 2

    Strategic brand management new approaches to creating and evaluating brand equity by Kapferer, Jean-Noel

    Published 1992
    Book

    Strategic brand management new approaches to creating and evaluating brand equity

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