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Services marketing concepts, strategies, & cases by Hoffman, K. Douglas
Published 2017Call Number: loading...
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Services marketing concepts, strategies, & cases by Hoffman, K. Douglas, Bateson, John E. G.
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Services marketing by Bateson, John E. G., Hoffman, K. Douglas
Published 2011Call Number: loading...
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Marketing principles and best practices
Published 2005Call Number: loading...
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Managing services marketing text and readings by Bateson, John E. G.
Published 1999Call Number: loading...
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Essentials of services marketing by Hoffman, K. Douglas
Published 1997Call Number: loading...
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