Showing 1 - 5 results of 5 for search 'Gummesson, Evert 1936-', query time: 0.01s Refine Results
  1. 1

    Qualitative methods in management research by Gummesson, Evert 1936-

    Published 2000
    Book

    Qualitative methods in management research
  2. 2

    Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm by Gummesson, Evert 1936-

    Published 1999
    Book

    Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm
  3. 3

    Service quality in hospitality organizations

    Published 1996
    Book

    Service quality in hospitality organizations
  4. 4

    Qualitative methods in management research by Gummesson, Evert 1936-

    Published 1991
    Book

    Qualitative methods in management research
  5. 5

    Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy by Gummesson, Evert 1936-

    Available for University of the Philippines Baguio - Institute of Managmement.Click here to access
    Electronic Resource

    Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy

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