Showing 1 - 7 results of 7 for search 'Gummesson, Evert', query time: 0.01s Refine Results
  1. 1

    Case theory in business and management reinventing case study research by Gummesson, Evert

    Published 2017
    Book

    Case theory in business and management reinventing case study research
  2. 2

    Qualitative methods in management research by Gummesson, Evert 1936-

    Published 2000
    Book

    Qualitative methods in management research
  3. 3

    Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm. by Gummesson, Evert

    Published 1999
    Book

    Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm.
  4. 4

    Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm by Gummesson, Evert 1936-

    Published 1999
    Book

    Total relationship marketing from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm
  5. 5

    Service quality in hospitality organizations

    Published 1996
    Book

    Service quality in hospitality organizations
  6. 6

    Qualitative methods in management research by Gummesson, Evert 1936-

    Published 1991
    Book

    Qualitative methods in management research
  7. 7

    Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy by Gummesson, Evert 1936-

    Available for University of the Philippines Baguio - Institute of Managmement.Click here to access
    Electronic Resource

    Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy

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