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    Exploring the linkage between marketing expense and sales performance a comparative analysis of the Intercontinental Manila Hotel and the Peninsula Manila Hotel (for the years 2005... by Esmale, Charrise Guire

    Published 2011
    Thesis

    Exploring the linkage between marketing expense and sales performance a comparative analysis of the Intercontinental Manila Hotel and the Peninsula Manila Hotel (for the years 2005-2009)

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