Showing 1 - 8 results of 8 for search 'Centeno, Dave De Guzman', query time: 0.02s Refine Results
  1. 1

    Effects of Filipino consumers' financial attitudes, subjective norms, and perceived behavioral control on intentions to formal banking towards financial inclusion by Co, Manuelito

    Published in Philippine Management Review (2023)
    Article

    Effects of Filipino consumers' financial attitudes, subjective norms, and perceived behavioral control on intentions to formal banking towards financial inclusion
  2. 2

    Destination brand gestalt and its effects on brand attachment and brand loyalty by Mandagi, Deske W.

    Published in Philippine Management Review (2022)
    Article

    Destination brand gestalt and its effects on brand attachment and brand loyalty
  3. 3

    Impact of advertisements on Philippine financial service firms' stock return by Centeno, Dave De Guzman

    Published in Philippine Management Review (2021)
    Article

    Impact of advertisements on Philippine financial service firms' stock return
  4. 4

    Social distance, connectedness, and product familiarity on endorsement evaluations An experimental approach by Centeno, Dave De Guzman

    Published in Philippine Management Review (2018)
    Article

    Social distance, connectedness, and product familiarity on endorsement evaluations An experimental approach
  5. 5

    Celebrities' parasocial interaction and relationships predictor of voting preference towards endorsed political candidates by Centeno, Dave De Guzman

    Published in Philippine Management Review (2016)
    Article

    Celebrities' parasocial interaction and relationships predictor of voting preference towards endorsed political candidates
  6. 6

    Constructing celebrities as political endorsers parasocial acts, cultural power, and cultural capital by Centeno, Dave De Guzman

    Published 2015
    Book

    Constructing celebrities as political endorsers parasocial acts, cultural power, and cultural capital
  7. 7

    Essays on celebrity endorsements human and cultural branding in consumer markets by Centeno, Dave De Guzman

    Thesis

    Essays on celebrity endorsements human and cultural branding in consumer markets
  8. 8

    Celebrification mythologies class and gender reading of celebrity endorsers in political campaign advertisements by Centeno, Dave De Guzman 1987-

    Thesis

    Celebrification mythologies class and gender reading of celebrity endorsers in political campaign advertisements

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